Search Engine Marketing (SEM)

What is Search Engine Marketing (SEM)?

Search Engines give you the possibility to place paid ads beside the search results. The most important providers in this segment are Google Adwords, Yahoo Search Marketing and MIVA. The so-called sponsored links (paid listings) generally appear above, below or beside the search engine’s regular search results. The ads are shown keyword based, that's why this form of marketing is also known as "keyword advertising".

The main search engines pay close attention to the relevance of the advertisements. On Google, the quality of the ad is one of the main factory that determine the ad’s order. Because the normal search results (organic search) of some keywords are relatively inaccurate, users depending more and more on the quality of paid advertisements. If you want to reach all users, a good listing in organic search and paid search is important.

What are the advantages of Search Engine Marketing?

The advertisements are linked to specific search criteria that we will determine together with you. Search Engine Marketing allows you, to get closer to your customers and people, who are interested in your service or products.
Search engine advertising follows the principle of pay per click (PPC), so you won't pay, when somebody "could" see your ad, but rather when clicking on it and is visiting your website. You define the maximum cost per click (CPC) or the
daily / monthly budget to get the maximum cost efficiency.
It's fast and flexible: Products and services can be easily placed in the search engine.
Measuring success: By implementing professional Web Analytics Software, you can track your leads and sales generated by clicks on your advertisements. You will be able to see the success of your campaigns. If the cost per sale are too hight, we will do our best to decrease the costs.

Why choose netlead?

netlead has many years of experience in national & international search engine marketing. Furthermore, we use and create high quality software tools, for example for bid management and doing keyword analysis. Our team is composed of marketing specialists from various countries so that the ads that we place for you achieve top performance also at an international level.